The center is the quintessential point, the goal to reach, the target to hit. The center is par excellence. The center attracts attention. The top-level domain .center speaks for itself and the uses which can be created with this extension are virtually endless. Just to mention one, any business or leisure activity can certainly profit from having an online reference center.
Discover the services dedicated to the trademark owners, such as the Trademark Clearinghouse - TMCH (the only global database of registered brands authorized by ICANN), or the Domains Protected Marks List - DPML (block of the registrations of similar/equivalent domains of your brand in over than 200 of the new extensions).