The top-level domain .auto has the distinction of being a word that is used in multiple languages, so search engine positioning of your website could prove significantly successful with minimum effort. The domain was specifically created for the automotive industry - manufacturers, dealerships, online sales websites - but it can be a viable choice for sales professionals and for all car lovers.
Discover the services dedicated to the trademark owners, such as the Trademark Clearinghouse - TMCH (the only global database of registered brands authorized by ICANN), or the Domains Protected Marks List - DPML (block of the registrations of similar/equivalent domains of your brand in over than 200 of the new extensions).