Online Brand Protection

Protecting your brand in the virtual world and building a strong online presence are imperative to developing a successful online business.
Online Brand Protection offers you innovative strategies to protect your brand on the Web and all the necessary tools to optimise and promote your company presence on the Internet.

• Brand audit:
  Analysis of the current brand level protection and identification of the geographic areas in which to register brand-related domain names.
  
  
• Domain Name Management
  Complete and professional services providing ongoing assistance from a dedicated Account Manager who will take care of every aspect related to the management of your domain name portfolio. Dedicated online Control Panel to help you monitor the status of your domain names at all times. Constant updates regarding the latest domain name world news.
  
  
• Online Brand Development
  Identification of the most frequently searched brand-phrases (keywords containing the name of your brand) and of the brand-domains that need to be registered to prevent cybersqutting.
  
  
• Brand Profile
  Analysis of the perception that Internet users have of your brand and of the services and products you offer. Detailed report containing the sources of the research and identification of the positive/negative aspects of your online presence.
  
  
• Pay Per Click
  This service allows you to publish brief text ads in a special section of search engines result pages. Ideal to increase your website's visibility and to generate traffic, Pay per click allows you to pay only when the ad is clicked by users.
  
  
• Brand Infringement
  Identifies whether and how your brand is being used on the Web by your competitors and provides a report containing the name of the domains containing your brand or of the pay per click campaigns where your brand is being used as a keyword.